Lester Jones is an award-winning director, photographer and videographer whose work focuses on raw yet stylised visuals within the realms of fashion, culture and art. Lester combines visual storytelling with emotive qualities to create remarkable aesthetics with his signatory use of mood and tone to evoke human connection.
Lester has worked with brands including Mercedes Benz, Adidas, Nike, Reebok, Hyundai and Tom Ford, Sony, Telstra, Max Factor, Michael Kors, Fendi and Oroton. He has been featured in numerous publications such as Highsnobiety, Monster Children, Hypebeast, Grazia, Oyster, SuperFuture, Freshness, Sneaker Freaker and Last Daze, ELLE, Vogue, 10 Magazine, Grazia, Buro 247, Jocks & Nerds and Mundial.
Alongside his commercial work, Lester also produces various personal projects ranging from 16mm narrative films, photo essays. documentaries, and his series Their Grind Not Mine- a psychological examination of commuting around the world. Lester is also the Founder and Creative Director of I Dig Your Sole Man, a street culture project sharing the stories of people, places and brands around the world, and is a key ongoing part of Lester’s body of work.